About Me

Rooted in a family of photographers and architects, I’ve always been a maker at heart. I began my career in architecture but was quickly drawn to the digital space, captivated by how visuals, sound, and haptics can influence perception and shape human experience. From interactive media to motion design, I’ve been fascinated by the power of technology to tell stories, educate, and drive action.

After relocating from Washington, D.C. to the West Coast, I started in entertainment design at Warner Brothers, crafting one-sheets and interactive menus. That experience inspired me to co-found Group 22, an interactive agency in Manhattan Beach, CA. We started with entertainment and toy clients, then expanded into healthcare, experiential, and automotive industries. Alongside agency work, I taught interactive design at USC and supported local charities through creative contributions.

In 2015, my wife and I moved to Silicon Valley to pursue careers in technology—she joined LinkedIn, and I joined Ford Motor Company, where I led the Autonomous Vehicle Digital Design team. I managed a multidisciplinary group of UX, interaction, visual, motion, and sound designers, along with content strategists and copywriters, focused on creating human-centered mobility experiences.

A lifelong technology enthusiast with an analytical mindset, I’ve built my career at the intersection of creativity, systems thinking, and problem-solving. UX became the foundation for turning complex challenges into meaningful, user-centered solutions.

As AI emerged, I embraced it early—exploring new capabilities and integrating agentic design principles into my work to create more adaptive, intelligent, and collaborative experiences. I’m particularly passionate about how AI can augment human decision-making, streamline workflows, and unlock new opportunities for innovation.

I consider myself a lifelong learner, continuously investing in new AI technologies, design methodologies, and emerging tools to stay ahead of industry trends and deliver greater value through design.

Today, I live in Southern California with my wife and our two boys, Brandon and Connor, where I continue to combine design leadership, emerging technologies, and a passion for learning to shape the
next generation of digital experiences.